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M.Com. Commerce
Marketing Management
Marketing Management
Lessons
Quiz
Assignments
Lession
Block-1 Nature and Scope of Marketing
Topic List
1.
Unit-1 Introduction To Marketing
2.
Unit-2 Marketing Environment
3.
Unit-3 Marketing Information and Research
Block-2 Understanding Consumers and Selecting Target Markets
Topic List
1.
Unit-4 Buyer Behaviour
2.
Unit-5 Markets and Market Segmentation
3.
Unit-6 Market Targeting and Positioning
Block-3 Product Decisions
Topic List
1.
Unit-7 Product Concepts and Classification
2.
Unit-8 Product Developrihent and Product Life Cycle
3.
Unit-9 Branding, Packaging and Servicing
Block-4 Pricing Decisions
Topic List
1.
Unit-10 Objectives and Methods of Pricing
2.
Unit-11 Price Adjustment Strategies
3.
Unit-12 Regulation of Prices
Block-5 Distribution Decisions
Topic List
1.
Unit-13 Distribution Channels
2.
Unit-14 Marketing Intermediaries
3.
Unit-15 Marketing Logistics
Block-6 Promotion Decisions and Emerging Issues
Topic List
1.
Unit-16 Marketing Communication
2.
Unit-17 Personal Selling and Sales Promotion
3.
Unit-18 Advertising and Publicity
4.
Unit-19 Emerging Issues in Marketing
Related Subject
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Export Import Procedures and Documentation
Financial Management
India's Foreign Trade
International Business Environment
International Marketing Logistics
International Marketing Management
Organisation Theory and Behaviour
Research Methodology and Statistical Analysis
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