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M.Com. Commerce
International Marketing Management
International Marketing Management
Lessons
Quiz
Assignments
Lession
Block 1 Introduction to International Marketing
Topic List
1.
Unit-1 International Marketing : Basic Concepts
2.
Unit-2 International Marketing Orientation and Involvement
3.
Unit-3 Analysing International Marketing Environment
Block 2 International Market Selection and Entry
Topic List
1.
Unit-4 International Market Segmentation
2.
Unit-5 Foreign Market Selection
3.
Unit-6 International Marketing Entry Decisions
Block 3 International Product and Pricing Decisions
Topic List
1.
Unit-7 International Product Planning
2.
Unit-8 International Branding, Packaging and Other Decisions
3.
Unit-9 International Pricing
Block 4 International Distribution and Promotion
Topic List
1.
Unit-10 International Distribution
2.
Unit-11 International Marketing Communication
3.
Unit-12 International Advertising
4.
Unit-13 Personal Selling, Publicity and Sales Promotion
Block 5 Managing International Marketing Operations
Topic List
1.
Unit-14 International Marketing Planning, Organising and Control
2.
Unit-15 International Marketing of Services
3.
Unit-16 Emerging Trends and Issues in International Marketing
Block-6 International Marketing Research
Topic List
1.
Unit-17 Introduction to International Marketing Research
2.
Unit-18 Data Collection
3.
Unit-19 Data Analysis and Report Writing
Related Subject
Accounting for Managerial Decisions
Export Import Procedures and Documentation
Financial Management
India's Foreign Trade
International Business Environment
International Marketing Logistics
Marketing Management
Organisation Theory and Behaviour
Research Methodology and Statistical Analysis
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