Discuss the role of 'sales promotion' as an element of promotion mix.
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Define advertising. What are its main features? Explain.
Explain briefly the components of physical distribution.
Distinguish between advertising and personal selling.
Explain the factors determining choice of channels of distribution.
Expenditure on advertising is a social waste' Do you agree? Discuss
Discuss the role of intermediaries in the distribution of consumer non-durable products.
Explain the major activities involved in the physical distribution of products.
Describe the functions of labelling in the marketing of products.
What do you mean by channels of distribution? What functions do they play in the distribution of goods and services? Explain.
'Products is a mixture of tangible and intangible attributes'. Discuss.
What are the factors affecting the determination of the price of a product or service?
Distinguish between convenience product and shopping product.
What are industrial products? How are they different from consumer products? Explain.
What is marketing mix? What are its main elements? Explain.
What is marketing concept? How does it help in the effective marketing of goods and services?
Define marketing. How is it different from selling? Discuss
List five shopping products purchased by you or your family during the last few months.
What are the limitations of advertising as a promotional tool? Enlist.
Enlist the advantages of packaging of a customer product.
List the characteristics of convenience products.
What is the societal concept of marketing?
Product is a bundle of utilities? Do you agree? Comment.
List the characteristics of a good brand name.
Distinguish between the product concept and production concept of marketing.
Explain the advantages of branding to marketers of goods and services.
What is marketing? What functions does it play with process of exchange of goods and services? Explain.